How Can a DAM System Improve SEO Ranking?
The digital asset management system can help improve search engine rankings in many ways.
Images Are Optimized for Search Engines
Search results play an important role in images. A photo is the first thing that people see when they search for something via search engines. If your website isn’t optimized for images, it won’t rank high in search engines.
Metadata Tags Help Categorize Files
Metadata tags provide information about files to allow search engines to understand the type of file they are. You can, for example, tag a photo of digital art as “digital art” and explain why.
This will make it more likely that people searching for digital art will click on your site than those who are looking for other types.
Handles Copyright Issues
You must make sure that any copyrighted material you upload, such as music, movies, or books, is yours. You could be sued.
Through proper license agreements, digital asset management systems can help to prevent copyright infringement. Each file is scanned before being uploaded to your server. They verify that it has been properly licensed. This helps you rank higher in SEO because you don’t infringe on copyrighted material.
Social Media Sharing
You can share links to specific pages of your website on social media platforms. This is known as social sharing. It can take some time to share a link to large files so your audience can download them. The process can be accelerated by using digital asset management software.
When you upload files to your website, anchor text is usually included. An anchor text is a set of words that can be hyperlinked to Uniform Resource Locators (URL). Clicking on these words will take users to another section of your website.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist of the best marketing firms in Clearwater FL. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.